Integrating AdSterra with AdSense: Native Banner, Banner and Social Bar Ads

AdSterra is a self-serving advertising platform that offers various ad formats, including native ads, banners, and social bar ads. AdSense, on the other hand, is Google's ad platform that enables publishers to display targeted ads on their websites and apps. This article explores how to use AdSterra's ad formats alongside AdSense for a comprehensive ad strategy.

## Understanding AdSterra Ad Formats

### Native Banner Ads

Native banner ads are designed to mimic the layout and content of the publisher's website, offering a seamless user experience. AdSterra's native banner ads consist of:

- Title (up to 25 characters)
- Description (up to 90 characters)
- Image (125x125 pixels)
- Call-to-action (up to 15 characters)

### Banner Ads

Banner ads are standard displays that come in various sizes (e.g., 728x90, 300x250, 120x600). AdSterra supports both image and text-based banner ads.

### Social Bar Ads

Social bar ads aim to increase social media engagement, allowing users to like, share, or comment on ads directly. These ads include:

- Title (up to 25 characters)
- Description (up to 90 characters)
- Image (100x100 pixels)
- Social buttons (like, share, comment)

## Integrating AdSterra and AdSense

To use AdSterra alongside AdSense, follow these steps:

1. Create an AdSterra account: If you don't have one, sign up at .

2. Create ad units: Design your native banner, banner, and social bar ads using AdSterra's self-serving platform.

3. Obtain AdSterra ad tags: Once your ad units are ready, generate the required ad tags (e.g., native banner, banner, and social bar ad tags).

4. Set up AdSense: Sign up for an AdSense account if you don't have one. After signing in, navigate to "My ads" > "New ad unit" > "Display ads" or "In-article ads."

5. Add AdSterra ad codes to AdSense: In the AdSense ad unit setup, choose "Custom channels" as the ad type. In the "Custom channel code" field, paste the corresponding AdSterra ad tag (native banner, banner, or social bar ad tag) for each ad unit.

6. Place ads on your website: After setting up both AdSterra and AdSense ad units, place the generated ad codes on your website where you want the ads to appear.

7. Monitor performance: Keep track of the performance of your ads using both AdSterra and AdSense reports to maximize revenue.

## Best Practices

Optimize ad placement: Test different ad placements and sizes to find the best performing locations on your website. 

A/B test ad creatives: Continuously test new ad creatives to improve click-through rates and revenue. 

Monitor frequencies: Keep an eye on ad frequencies to prevent ad fatigue and ensure optimal user experience. 

Set up ceiling prices and ad blocklists: Use these features to control the types of ads displayed and prevent low-quality ads from appearing on your website.